Translating advertising copy into Russian
A major part of advertisers in Russia are foreign companies that constantly require services of translating advertising copy into Russian to promote goods and services. Rather than accurate reflection of the original meaning, translating advertising copy is more about conveying the message and maintaining the impact on the target audience. Not only does the target audience in another country speak a different language, but it also has different characteristics of the sociocultural environment. Translators of advertising copy face the challenge of translating events and facts relating to culture, national peculiarities, names of foods, clothing and daily-use articles, as well as other realia typical for the country. In addition, they have to take into account specifics of the advertised product and particular target audience of the ad (teenagers, business people, etc.).
Thus, our translators have a special task of not only carrying out a high quality translation of the material, but also adapting it to the Russian consumer. It requires a high level of professionalism and a deep knowledge of the Russian mentality, consumer psychology and specifics of marketing communication. As a result, the customer gets the highest quality translation of materials that fully preserve their original function — to promote the product to the market and to attract new customers.
Our translation agency employs top-class professionals who will happily and competently translate and adapt your advertising materials of any complexity from English into Russian:
• translation of press releases;
• translation of advertising slogans;
• translation of advertising articles;
• translation of advertising booklets and brochures;
• translation of advertising videos.
Entrusting Alba with the job of translating your advertising copy, you can save money on services of a marketing expert and a style editor. We perform turnkey work, and you will get professionally done and effective advertising materials in Russian ready for use at any time.
