71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

42 B, ul. B. Pokrovskaya, Nizhny Novgorod, Russia, 603000

office 213, 8/1, ul. Nametkina, Moscow, Russia, 117420

Monday to Friday 08:00 to 17:00 (GMT+1)

Translating advertising copy into Russian

A major part of advertisers in Russia are foreign companies that constantly require services of translating advertising copy into Russian to promote goods and services. Rather than accurate reflection of the original meaning, translating advertising copy is more about conveying the message and maintaining the impact on the target audience. Not only does the target audience in another country speak a different language, but it also has different characteristics of the sociocultural environment. Translators of advertising copy face the challenge of translating events and facts relating to culture, national peculiarities, names of foods, clothing and daily-use articles, as well as other realia typical for the country. In addition, they have to take into account specifics of the advertised product and particular target audience of the ad (teenagers, business people, etc.).

Thus, our translators have a special task of not only carrying out a high quality translation of the material, but also adapting it to the Russian consumer. It requires a high level of professionalism and a deep knowledge of the Russian mentality, consumer psychology and specifics of marketing communication. As a result, the customer gets the highest quality translation of materials that fully preserve their original function — to promote the product to the market and to attract new customers.

Our translation agency employs top-class professionals who will happily and competently translate and adapt your advertising materials of any complexity from English into Russian:

• translation of press releases;
• translation of advertising slogans;
• translation of advertising articles;
• translation of advertising booklets and brochures;
• translation of advertising videos.

Entrusting Alba with the job of translating your advertising copy, you can save money on services of a marketing expert and a style editor. We perform turnkey work, and you will get professionally done and effective advertising materials in Russian ready for use at any time.


More than 10 years in the industry

We have translated almost a million pages, being called upon to solve linguistic problems of varying complexity, often to extremely tight deadline.

We are one of the Top-40 largest translation companies in Russia

This ranking is according to the site https://translationrating.ru using data for 2015.

We work to provide you with the greatest flexibility

We build relations with customers with an individual approach; our desire is to find and fully meet their needs.

Quality and privacy are in accordance with ISO 17100

We understand that high quality and our excellent reputation are our main competitive advantages.

Dynamic innovation

We develop software, participate in projects of professional organizations, and support law-making initiatives.


ALBA Translating Company hit 24th in the All-Russian Translation Companies Rating


Alba becomes an exclusive reseller of SubtitleNext and NextTT products within CIS


Alba Translating Company becomes a partner in organizing Translation Forum Russia 2021 in Nizhny Novgorod